DM Digital TV is a business and general entertainment channel, available via cable and satellite in the UK, Europe, Middle East, Africa and Asia, 24 hours a day, seven days a week. DM Digital was launched on July 27th, 2005 on channel 817. Broadcasting from the Sky platform, the UK?s largest digital television platform, Eurobird and Asia Footprint platform.

DM digital is available in over 7.1 million UK digital satellite households and over 30 million households on Asia Platform. Dm Digital TV is located in Television House 33/35 Tumer Street, Manchester, United Kingdom, where the channel has three of its own production studio ranging from 1000 sq. feet to 3000 sq. feet with up to date technology and a function/seminar room of 3000 sq. ft. Studios are available for hire with marketing, sales and management facilities.

Famous Lawyer, Community leader and brain behind the First British Pakistani Channel from Manchester Chairman of DM Digital TV Dr.Liaqat Malik and his son who is incharge of musical programmes of the Channel Mr.Irfan Malik.

DM Digital is aimed at business community to provide up-to-date financial and business information, together with 2.2 million Asian households in the U.K. as well as the wider viewing audience here and in Europe, Middle East and Asia. DM Digital TV positions itself as an Asian Business Plus and News channel that provides news and information on global developments with Asian perspectives. Headquartered in Manchester, DM Digital TV reports from the major Asian cities including Lahore, Islamabad, Karachi, Delhi, Bombay and Key Western cities including Manchester, London, Glasgow, Brussels, Paris, Oslo, Copenhagen, Amsterdam, and also from Africa and Middle East. Its satellite footprint stretches form the UK, Europe Middle East, South Asia, and Southeast Asia to Northeast Asia. DM digital TV will be viewed in 12 million homes and hotels across UK, Europe, Middle East and Asia. DM Digital TV audience is affluent, heavy viewing and choose digital television as their preferred entertainment source. Over 40% of UK. Asian are in the ABC1 socio-economic demographic group ? a rich target audience for the advertisers. Asians have a per annum spending power of over ?6.2 billion in the U.K. alone. In Europe there are over 1.3 million Asians, many located in key metropolitan areas.

Some facts

? 96% of UK Asian Households subscribe to multi channel TV.

? Because of the wide choice of Asian content Sky Digital has an 80% share of viewing in

Asian Households

? 80% of Asian Sky subscribers describe their subscription as ?essential?.

? Sky Digital has increased the number of Asian subscribers by 20% in 4 years.

? 57% of Asian Sky subscribers have ownership of Mobile telephony and Internet services.

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